About Us
Throwback to the year 2008, way back when online shopping wasn’t even a thing (can you believe that?!) Our CEO extraordinaire Sarah dreamed of creating an online community that loved getting packages delivered for the weekend and experiencing exceptional customer service at their fingertips. After a quick 21st birthday trip to Paris (ugh, jealous), Sarah returned with an idea to do just that! 14 years later, Ynytchina is the go-to online destination for all your weekend event needs! That’s right - if you’ve got a ticket to it, we’ve got an outfit for it!The Beginning
Sarah started Ynytchina without any experience or knowledge in e-commerce or fashion at the age of 21. In the beginning, it was all about trying something different, testing new theories, and connecting with our customers. Some ideas were successful, like our amazing early pop-up stores, and some ideas were not so successful; but every risk Sarah took helped us to understand the story of who our customer is and what she wants.Better
Ynytchina commitment is simple; we want to be better and do better, for the planet, for the people, and for the future. Since launching our sustainability and equality initiative in July 2020, we have continued working extremely hard behind the scenes at Ynytchina to do better and want to share what we have achieved and put in place so far. We understand that we have a long way to go, but we are committed to continuing to do better, and are putting in place the policies and processes which will help us get there!Thanks for subscribing!
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